TLD
.bms
A focused domain for brand protection, monitoring, and digital asset management.
Description
The .bms extension is a brand-management-focused top-level domain designed for businesses that protect, monitor, and manage their online presence.
Key Statistics
.bms domains see steady growth with roughly 25,000-60,000 registrations annually, a market share around 0.4-0.6%, and renewal rates around 70-78%, reflecting growing emphasis on brand governance.
Monitoring Benefits
Monitor brand presence and domain-risk exposure for protection.
Use Cases by Industry
advertising
Monitor for domains containing your brand plus offers, ads, and campaigns
saas
Track competitor names plus app, software, cloud
ecommerce
Watch for product-brand domains with shop, store, or buy
privacy
Watch for impersonation in privacy or identity domains using your brand name