.citi
Description
The Citi-branded extension is a brand-specific top-level domain used by Citi-related brands, financial services partners, and affiliates to reinforce corporate identity and secure branding online.
Key Statistics
Citi domains show steady adoption among financial services entities and Citi affiliates, with roughly 8,000–20,000 active registrations, about 0.4–0.8% market share, and renewal rates around 75%.
Monitoring Benefits
monitor Citi-branded domains for brand protection, trademark integrity, and risk management
Use Cases by Industry
finance
Monitor Citi-branded domains containing 'loan', 'credit', or 'invest'.
compliance
Watch for Citi-branded domains that misuse trademarks or Citi product names.
security
Monitor for phishing domains imitating Citi branding, including typosquats.
ecommerce
Monitor Citi-branded ecommerce domains containing 'shop', 'store', or 'buy'.