TLD
.direct
Direct - A purpose-built domain extension for direct-to-consumer brands
Description
The .direct extension is a purpose-built top-level domain designed to support direct-to-consumer brands and streamlined customer journeys across the web.
Key Statistics
Direct domains attract tens of thousands of new registrations annually, representing a meaningful market share with high renewal rates.
Monitoring Benefits
monitor direct domains for brand protection, competitive intelligence, and risk mitigation
Use Cases by Industry
ecommerce
Monitor for domains containing your brand + 'shop', 'store', 'checkout'
saas
Track competitor names + 'app', 'software', 'tool'
advertising
Watch domains that run ads using your brand or similar keywords to identify misattribution
legal
Watch for trademark violations and brand infringements