.goo
Description
The .goo extension offers a light, approachable branding option for consumer-focused brands, enabling playful campaigns, short URLs, and fast brand recall across campaigns worldwide.
Key Statistics
.goo domains attract niche consumer brands with steady growth: roughly 40,000-70,000 new registrations per year, a market share around 1-2%, and a renewal rate near 65-75%.
Monitoring Benefits
Monitor goo domains for brand protection, campaign integrity, and sales opportunities.
Use Cases by Industry
ecommerce
Monitor for domains containing your brand + 'shop', 'store', 'buy'.
advertising
Track rogue goo-domain campaigns and landing pages that impersonate your ads or redirect traffic.
marketing
Watch for brand-name squatting and unauthorized mini-sites tied to goo for promotional campaigns.
security
Identify phishing domains that impersonate your goo-branded site to protect customers.