.joy
Description
The .joy extension supports joyful branding, enabling brands to create positive customer experiences and stand out with friendly, memorable web identities.
Key Statistics
joy domains have growing adoption with tens of thousands of new registrations annually, a market share in the low single digits, and renewal rates around 70-80%.
Monitoring Benefits
monitor joy domains for brand protection, investment opportunities, and sales leads
Use Cases by Industry
ecommerce
Monitor for domains containing your brand + 'shop', 'store', 'buy'.
saas
Track competitor names + 'app', 'software', 'tool'.
privacy
Watch for domains mimicking your privacy policy or data-handling terms.
education
Monitor for your brand in course portals, study resources, or online tutoring domains.
healthcare
Watch for healthcare brands used on patient-facing sites or appointment portals.