.kids
Description
The .kids extension supports family-focused brands, educational resources, and communities by offering a trusted namespace for child-focused sites and services.
Key Statistics
The .kids extension is expanding in family-focused niches with millions of active registrations worldwide, steady renewal rates around 70-80%, and growing brand adoption across education, toys, and children's content.
Monitoring Benefits
monitor .kids domains for brand safety, age-appropriate usage, and compliance with child-safety guidelines.
Use Cases by Industry
education
Monitor for domains using your school's name with keywords like 'k12','learn','academy' to prevent impersonation and ensure safe branding
ecommerce
Track domains containing your brand with 'toys','games','kidsshop' to protect brand integrity and preempt counterfeit retailers
content creation
Watch for domains featuring your children's book titles with 'stories','activities','read-aloud' to safeguard licensing and availability
privacy
Monitor for domains mimicking your child-safety program to prevent deceptive sites targeting families and minors