TLD
.lego
The Toy-Brand Domain Extension
Description
The lego extension is popular for toy brands, fan sites, and creative projects that revolve around building and play.
Key Statistics
lego domains experience steady demand with thousands of new registrations annually, a broad toy-market footprint, and healthy renewal rates around 70-80%.
Monitoring Benefits
monitor lego brand safety and trademark compliance across the web
Use Cases by Industry
consumer goods
Monitor for domains containing the LEGO brand + 'shop', 'store', 'buy'
advertising
Monitor domains that mimic LEGO campaigns or sponsor pages to mislead audiences
ecommerce
Identify domains selling counterfeit LEGO sets or parts posing as official stores
content creation
Watch for fan sites or creators using LEGO branding on domains that could confuse visitors