TLD
.lidl
Lidl: The brand-focused domain extension for retail
Description
The lidl extension is designed to support Lidl's online brand presence and domain strategy across campaigns, product lines, and regional markets.
Key Statistics
Lidl domains see roughly 1,200-3,400 registrations per year, a niche market share around 0.15%, and a renewal rate near 68%.
Monitoring Benefits
monitor lidl domains for brand protection, counterfeit risks, and campaign domains
Use Cases by Industry
ecommerce
Monitor for domains containing the Lidl brand + 'shop', 'store', 'offers'
consumer goods
Track counterfeit product pages and brand-jacking domains that imitate Lidl packaging
advertising
Watch for Lidl-related campaigns and ad landing pages using misspelled or similar domains to siphon traffic
marketing
Monitor for new domain registrations around Lidl product launches and seasonal promos to identify opportunistic domains