TLD
.mattel
A premier toy-brand domain namespace
Description
The mattel extension provides a branded namespace for toy and entertainment properties, licensing, fan sites, and educational initiatives associated with Mattel brands.
Key Statistics
Mattel-branded domains see steady growth with 8,000–20,000 new registrations annually, strong licensing demand, and renewal rates around 70%.
Monitoring Benefits
Monitor mattel domains for brand protection, licensing opportunities, and counterfeit sites
Use Cases by Industry
consumer goods
Monitor for domains containing Mattel branding + 'toys', 'store', 'shop'
gaming
Track domains mentioning Mattel game titles + 'online', 'play', 'game'
media entertainment
Watch for domains distributing Mattel IP in entertainment content or fan sites
education
Monitor for domains selling Mattel educational kits or partnering with schools