TLD
.pay
The pay extension is a premier domain for payments, fintech, and commerce brands worldwide.
Description
The .pay extension is the go-to top-level domain for payment providers, fintechs, and commerce brands, signaling secure transactions and trusted financial services worldwide.
Key Statistics
pay domains have 30,000-60,000 registrations annually, command a market share of around 15%, and boast a renewal rate near 70-75%.
Monitoring Benefits
monitor pay domains for brand protection, payment-fraud risk, and strategic acquisitions
Use Cases by Industry
ecommerce
Monitor for domains containing your brand + 'pay', 'checkout', 'wallet'
saas
Track competitor names + 'billing', 'payments', 'invoices'
finance
Watch for payment processors or fintech domains using your brand + 'pay', 'credit', 'loan'
advertising
Monitor for domains tied to your ad campaigns + 'ads', 'promo', 'campaign'