TLD
.play
The Play TLD for interactive experiences and entertainment brands
Description
The .play extension supports gaming, media, and experiential brands, enabling immersive campaigns and community engagement worldwide.
Key Statistics
play domains show steady growth with tens of thousands of registrations annually, strong uptake among gaming and media brands, and a healthy renewal rate around 65-75%.
Monitoring Benefits
monitor play domains for brand protection, partnerships, and engagement opportunities
Use Cases by Industry
gaming
Monitor for domains containing your game title + 'play', 'beta', 'launcher'
advertising
Track competitor brands + 'campaign', 'promo', 'ad'
education
Monitor for course titles + 'online', 'academy', 'class'
arts entertainment
Watch for artist names + 'gallery', 'live', 'show'