TLD
.smile
Smile: The Friendly, Memorable TLD for Brands and Communities
Description
The smile top-level domain is a memorable, consumer-friendly extension ideal for lifestyle brands, community sites, and engaging customer experiences.
Key Statistics
Smile domains attract 5,000-15,000 registrations annually, with growing brand-focused adoption and renewal rates in the 70-85% range.
Monitoring Benefits
Monitor smile domains for brand protection, investment opportunities, and engagement signals
Use Cases by Industry
ecommerce
Monitor for domains containing your brand + 'shop', 'store', 'buy'
saas
Track competitor names + 'app', 'software', 'tool'
marketing
Watch for branding campaigns and campaign-specific domains tied to your products
privacy
Identify domains purporting to reflect your privacy policy or data practices to prevent confusion