.sohu
Description
The .sohu extension is associated with Sohu's prominent online properties, including search, news, gaming, and content platforms in China.
Key Statistics
Sohu domains command strong regional visibility with tens of millions of monthly visits across Sohu properties and healthy renewal rates amid growing brand registrations.
Monitoring Benefits
monitor sohu domains for brand protection, licensing opportunities, and market expansion
Use Cases by Industry
advertising
Monitor for domains containing your brand + 'ad', 'campaign', 'promo' to protect campaigns on the sohu ecosystem
media entertainment
Track new domain registrations referencing your flagship show or channel + 'tv', 'series', 'live' to guard media rights
ecommerce
Watch for domains using your brand + 'shop', 'store', 'buy' to prevent customer confusion and capture opportunity on sohu marketplaces
risk management
Monitor for typosquatting and brand impersonation related to your name on the sohu domain space