.swiss
Description
The .swiss extension signals a Swiss-based brand or service, offering credibility for businesses operating in Switzerland and aiming for local visibility.
Key Statistics
swiss domains have 4,000-12,000 registrations per year, with a market share around 2-3%, and a renewal rate of about 70%; there are over 60,000 active registrations.
Monitoring Benefits
monitor swiss domains for brand protection, local opportunities, and regional compliance
Use Cases by Industry
ecommerce
Monitor for domains containing your brand + 'shop', 'store', 'buy' in the Swiss market
finance
Track competitor names + 'bank', 'finance', 'pay' to identify potential misrepresentation
healthcare
Watch for domains using your clinic or service name + 'care', 'med', 'health' to protect patients
government public-sector
Alert on impersonation domains that imitate public institutions or official Swiss programs